We have been receiving various inquires of what types of entries are being submitted to The Bees Awards. Social media is still an emerging market and there are a lot of questions and curiosities revolving around this new medium.

Companies who have submitted entries have the opportunity to have their campaigns be presented as case studies. As you know, it is our goal to set industry standards, and what better way of inspiring you then sharing with you what people are doing!

Our second case study is from Forsman & Bodenfors, an advertising agency based in Gothenburg, Sweden. This well recognized piece shows well the power of social media platforms as a marketing tool and demonstrates clear results for the client. Please note that only the Bees Awards International Jury will have a say on the nominations. 

We invite you to read the campaign below and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals.  Deadline of entry: October 1, 2010. 

Client:    Ikea 

Agency: Forsman & Bodenfors (Gothenburg, Sweden) 

Challenge: 

In the fall of 2009 IKEA asked us to engage people in the opening of their new IKEA store in Malmö, Sweden. It was to be something that could live its own life, create a ripple effect and extend the store beyond the borders of Malmö.

Strategy: 

To cost effectively reach beyond the Malmö region the agency took advantage of a widely used platform: Facebook. The agency registered a Facebook profile for the store manager Gordon Gustavsson and uploaded 12 showroom pictures to his photo album. The first person to tag their name to a product in the picture would win it.

Entry Description: 

Facebook profile page with photo album. The first person to tag their name to a product in the pictures would win it.

The first person to tag their name to a product in the pictures would win it.

Results: 

Since the launch of the campaign, Gordon's profile has spread across the globe and he is now friends with people from all over the world.  

• IKEA has been talked about all through the internet and thousands of blogs have posted showroom pictures when writing about the campaign. 
• Tweets about the competition poured in from all directions. 
• To summarize, IKEA conquered all major social media sites with one smart competition on Facebook. 
• After the competition ended, Facebook changed their terms and conditions to rule out a re-run of the campaign.

Link for viewing:

http://demo.fb.se/e/ikea/facebook_showroom/

Submit your own work:

Join the celebration and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals. Deadline of entry: October 1, 2010. 

Submit Entry or Visit Site

Awarding criteria:

• 3 points for Strategy: Respects and proves clear understanding of the challenge. Provides an efficient and interesting way to respond.
• 3 points for Creativity: Demonstrates innovation, originality, or great elegance in the entry or the campaign.
• 3 points for Fabulous Results: Brings quantitative results (ex: increase of 10% of sales, decrease of customers' complaints by 15%, has 10,000 registrations, etc.) or qualitative results (ex: customers comments, new partnerships, new products, etc). Results will be evaluated considering the size of the market (ex: a successful result in Denmark can show smaller number than an average campaign in the USA).
• 1 point for “Royal Jelly": Ability to inspire the profession.

Other case studies at:

http://beesfeed.posterous.com/63-of-entries-coming-from-large-brands-for-th