The Bees Team is happy to announce that The Bees Awards After Party will be held at DOSA.

You are welcome to by your ticket and join us for the celebrations at 10:00PM on Nov 9, 2010.

DOSA

1700 Fillmore Street (@ the corner of Post)
San Francisco, CA 94115

Parking:
There are two convenient garages within a short walking distance. 
1. Across the street below the Sundance Theater at 1650 Fillmore Street
2. On the south side of Post Street at Webster

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The Bees Awards have open their ticket sale last week. Seats find takers rapidly. So far, 2/3 of the tickets are sold. Be quick and get your seat today.

http://thebeesawards.eventbrite.com

Join the Celebration on November 9, 2010 at The Legion of Honor of San Francisco 

• 6:30PM-7:30PM Cocktail
• 7:30PM-9:30PM Ceremony
• 10PM- After-Party (venue to be announced)

Dress code: Formal

IMPORTANT:  Print your ticket. Guest with tickets will enter faster and won't queue in line.

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Brands and agencies from all around the world have submitted hundreds of entries sharing their best social media work with the industry. With 74% of the work received coming from large brands, the jury had a lot of great work of exceptional quality to review. Some has stepped above and defines today's highest standards in the industry.

Review The Bees Awards Finalists 2010: http://www.beesawards.com/bees/finalists2010

The award ceremony will be held at The Legion of Honor in San Francisco on November 9, 2010 and will be live streamed in partnership with Ustream.

Join the celebration and get your tickets now:

http://thebeesawards.eventbrite.com   (code: "earlybees" to get 50%OFF for a limited time)

Feel free to invite friends and contacts related to social media and reach out your networks using our event pages:

• FACEBOOK:  http://www.facebook.com/event.php?eid=159811490716281
• LINKEDIN:      http://events.linkedin.com/Bees-Awards-Best-Social-Media-Marketing/pub/461313

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Join the celebration with our team and purchase your tickets early. Be an active early bee!

Link: http://thebeesawards.eventbrite.com

Code: earlybees

The Bees Awards is the 1st international social media competition for marketing and communications professionals. Brands and agencies from all around the world are invited to share their best work. Our jury is composed of 20 renowned social media experts from 13 different countries. The event will be held at The Legion of Honor in San Francisco on November 9, 2010 and will be live streamed in partnership with Ustream.

So far:

• All continents have entered, 21 countries have submitted work
• 74% of entries are from large brands
• Large agencies and small/specialized agencies have an even participation rate

Finalists will be announced on October 22, 2010. Learn more at: http://www.beesawards.com

We are looking forward to meeting you in person on November 9, 2010 from 6pm to 9pm.

The Bees Team

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San Francisco, October 6, 2010 - The Bees Awards entries are now closed. The Bees Team is pleased by the industry response to its call. We would like to thank all participants. Participating demonstrates the will to contribute to the industry and to share with peers. 

The quality of entries and the high profile of agencies were impressive. For the first time, the best work of the social media professionals from all around the world will be compared and judged by peers. The jury will have a wonderful selection of social media campaigns to choose from the following countries (the majority coming from out of the USA):

• Australia
• Brazil
• Canada
• China
• France
• Germany
• Hong Kong
• India
• Israel 
• Japan
• Malaysia
• Mexico
• Poland
• Russia
• Singapore
• South Africa 
• South Korea 
• Sri Lanka
• Sweden
• UK
• USA

At closing date yesterday:

•  - 48% of all entries come from large agencies, 48% from small/specialized agencies, 4% others.
•  - 74% of all entries come from large brands

General conclusions on social media marketing before the judging process:

• It is highly active around the world, not only in North America
• It is a valued practice by large brands all around the world
• Both small and large agencies can handle large brand accounts 

A little bit about us:

The Bees Awards is the 1st international social media competition for marketing professionals. 20 international experts, all of whom were selected by professionals in their country, will grant recognition to the best social media practices in 16 different specialized categories. The ceremony will be held in San Francisco at the Legion of Honor on November 9, 2010 and will be live-streamed.

The Bees Awards is an essential player in the emergence of the social media marketing expertise. For the first time, professionals will be judged by peers and, together, will define the best practices, internationally.

Please visit: http://www.beesawards.com 

Follow us: http://www.facebook.com/BeesAwards

Follow us: http://twitter.com/beesawards

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The Bees Awards team is pleased to announce that the deadline to enter your best social media work will be pushed to Tuesday, October 5, 2010 Midnight PST. 

Your work can be submitted at: http://www.beesawards.com/bees/entry/

Your work can be submitted at: http://www.beesawards.com/bees/entry/

Please share with your professional community.

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The Bees Awards - 1st international social media awards specialized in marketing - is accepting work until Friday at:

http://www.beesawards.com/bees/entry

Deadline: Oct 1, 2010 Midnight PST

The Legion of Honor, San Francisco

Social media professionals, brands and agencies may submit their work in 16 different categories:

• Best 140 Characters Message (SMS, Tweet)
• Best Use of Micro-Blogging Platform
• Best Use of Social Media Platform
• Best Use of Mobile
• Best Relationship with Blogs
• Best Conversation with Customers
• Best Use of Alternative Tools
• Best Use of Media Press Room
• Best Copywriting
• Best Art Direction
• Best Social CRM / Analytics
• Best Innovation
• Best Campaign
• Best Student Work
• Agency of the Year
• Client of the Year

Finalists will be announced on Oct 21, 2010. Winners will be granted recognition on Nov 9, 2010 at the Legion of Honor. All details at: http://www.beesawards.com

So far,

• All continents have submitted entries
• 68% of entries come from large brands
• Most large agency groups are participating

A little about us:

The Bees Awards is the first international social media award show for communication and marketing professionals. Our jury is composed by 20 of the most renowned experts from 13 different countries. The event will take place at The Legion of Honor in San Francisco on November 9, 2010 and will be live-streamed. You will find more information at: http://www.beesawards.com.

Contact: media@beesawards.com

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The popular blog UberGizmo tells us why the industry will benefit from The Bees Awards. Read the post here.

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Two weeks before deadline, Erika Gessin asked the Ning Community to submit entries to The Bees Awards. 

Visit the blog post and follow Erika here.

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BrandRepublic's Blog The Wall analyzes some trends from The Bees Awards entries.

Sue Keogh presents some facts and hypothesis.

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The Bees Awards are proud to announce a new member of our jury, Leyl Master Black, Managing Director, Sparkpr, from San Francisco (USA). 

Leyl is a tech PR and marketing professional with more than 15 years experience driving high-impact communications programs for emerging market leaders. Leyl recently returned to Sparkpr as a Managing Director after a five-year stint running Marketing Alchemist in Seattle and San Francisco. Earlier in her career, Leyl served as vice president of marketing at Sagent and was director of marketing at WhiteLight Systems. Leyl has an MBA from University of Indiana's Kelley School of Business and a BA from the University of Virginia, where she was an Echols Scholar.

Leyl's mantra has long been "words create worlds" - it's up to you to define the reality of your market and shape perceptions of who you are and why you matter. She guides clients in crafting a powerful narrative for their company and finds innovative ways to tell their story. She helps clients stay ahead of market and identifies opportunities for them to tap trends and build strategic partnerships. She also provides expert counsel in how to navigate today's fast-changing media environment.

Leyl is a frequent contributor to such publications as Fast Company and Mashable on the topics of small business marketing, social media and entrepreneurship.

Web Site: http://www.sparkpr.com

LinkedIn: http://www.linkedin.com/in/leylmasterblack

Twitter: http://www.twitter.com/mktgalchemist

More information on our jury page.

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San Francisco, August 23, 2010 - Since its launch early in June, The Bees Awards is receiving submissions that exemplify the power and creativity of social media marketing professionals. 

General Trends Observed:

• Every continent has submitted entries: Social media marketing is a worldwide phenomenon.
• 14 of the 16 categories have received entries: Market sends the message that social media marketing goes way beyond creating a Facebook page.  
• 63% of all entries come from large brands: Large brands are embracing actively this new marketing approach on the Web.
• 70% of all entries come from specialized agencies: Small/fast-growing agencies are making social media marketing their main expertise and as a result, seem to get the large client accounts. 

Social media is still an emerging market and there are a lot of questions and curiosities revolving around this new medium. Upon submission, entires have the oppurtunity to become case studies for the international press. Entries are kept 100 % confidential unless stated otherwise. 

The following companies were kind enough to let The Bees Awards use their campaigns as case studies for social media marketing. Explore the following links to learn more about how the international community is using social media professionally:

Case Study 1: Lupin Steal Japan Project

Agency: 777interactive (Japan)

http://beesfeed.posterous.com/case-study-1-lupin-steal-japan-project-japan

Case Study 2: Ikea Facebook Showroom

Agency: Forsman & Bodenfors (Sweden)

http://beesfeed.posterous.com/case-study-2-ikea-facebook-showroom-sweden

Case Study 3: One Drop (Cirque du Soleil, non-profit foundation)

Agency: Ressac Media (Canada)

http://beesfeed.posterous.com/case-study-3-onedrop-foundation-canada

The Bees Awards - 1st international social media competition for PR, advertising and marketing agencies. On November 9, 2010, 20 judges from 13 countries will honor the best players over 16 different categories. The Bees Awards ceremony will be held at the Legion of Honor and will be live-streamed. The deadline for entry is on October 1, 2010.

Agencies who want to submit entries can do so at: http://www.beesawards.com/bees/entry

Brands who want to take part and sponsor the event can write at: sponsorship@beesawards.com

Media contact: media@beesawards.com

Website: http://www.beesawards.com

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We have been receiving various inquires of what types of entries are being submitted to The Bees Awards. Social media is still an emerging market and there are a lot of questions and curiosities revolving around this new medium.

Companies who have submitted entries have the opportunity to have their campaigns be presented as case studies. As you know, it is our goal to set industry standards, and what better way of inspiring you then sharing with you what people are doing!

Our third case study is from Ressac Media, an agency specialized in social media marketing based in Montreal, Canada. This campaign shows well how the agency was able to leverage relationships with bloggers to maximize the results for the client. Please note that only the Bees Awards International Jury will have a say on the nominations. 

We invite you to read the campaign below and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals.  Deadline of entry: October 1, 2010. 

Client:    One Drop (Cirque du Soleil, non-profit foundation)

Agency: Ressac Media (Montreal, Canada) 

Challenge: 

One Drop raises awareness around water issues worldwide. In September 2009, Cirque du Soleil and ONE DROP founder, Guy Laliberté, became Canada’s first private astronaut and went into space to raise awareness of water-related issues and build notoriety for One Drop Foundation.

Strategy: 

Social networks were used to build attention around Laliberté’s space mission and raise support for ONE DROP by engaging with media, brand ambassadors, and audiences on Twitter, Facebook and Youtube. Blogger ambassadors were given exclusive backstage access to the event’s preparation and asked to share their insider’s look online. On D-Day, the agency organized a social media war room to harnessed the excitement online and engage with world audiences in real-time on Twitter and Facebook.

Entry Description:

Agency's community managers engaged with supporters worldwide across multiple platforms such as a customized Youtube brand channel, Twitter feed, Fan Page, mission log blog and a Facebook Live Feed directly integrated to One Drop’s live webcast event. Audiences were also engaged across One Drop Twitter ribbon program, and an international blogger ambassador and PR program deployed through 14 cities across the globe.

Results: 

Overall campaign:

• According to Influence Communication, the media coverage was evaluated at half a billion dollars. 
• One Drop’s mission and global event generated more than three hundred thousand search results on Google alone.
• 878.8 million people may have been exposed to the news in 71 countries. 
• Bloggers where enrolled in 14 international cities as brand ambassadors and embedded journalists during the event. 
• Public relations propelled by social media earned the mission visibility on CNN, Huffington Post, and numerous newspapers, blogs and media across the world. 

During the live webcast: 

• 1 tweet every second
• 1 Facebook update every 2 seconds
• 123 000 simultaneous live streams for 156 countries. 
• Event video generated close to 48 thousand views on Youtube. 

Links for viewing:

• http://www.cnn.com/video/data/2.0/video/tech/2009/10/08/nr.levs.stars.space.clown.cnn.html
• http://communities.canada.com/montrealgazette/blogs/metropolitannews/archive/2009/11/03/35-million-space-journey-parlayed-into-half-billion-dollar-bonanza-lalibert-233.aspx
• http://www.facebook.com/ONE.DROP.Foundation?v=app_7146470109&ref=ts
• http://www.onedrop.org/en/avatar.aspx

Submit your own work:

Join the celebration and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals. Deadline of entry: October 1, 2010. 

Submit Entry or Visit Site

Awarding Criteria:

• 3 points for Strategy: Respects and proves clear understanding of the challenge. Provides an efficient and interesting way to respond.
• 3 points for Creativity: Demonstrates innovation, originality, or great elegance in the entry or the campaign.
• 3 points for Fabulous Results: Brings quantitative results (ex: increase of 10% of sales, decrease of customers' complaints by 15%, has 10,000 registrations, etc.) or qualitative results (ex: customers comments, new partnerships, new products, etc). Results will be evaluated considering the size of the market (ex: a successful result in Denmark can show smaller number than an average campaign in the USA).
• 1 point for “Royal Jelly": Ability to inspire the profession.

Other case studies at:

http://beesfeed.posterous.com/63-of-entries-coming-from-large-brands-for-th

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We have been receiving various inquires of what types of entries are being submitted to The Bees Awards. Social media is still an emerging market and there are a lot of questions and curiosities revolving around this new medium.

Companies who have submitted entries have the opportunity to have their campaigns be presented as case studies. As you know, it is our goal to set industry standards, and what better way of inspiring you then sharing with you what people are doing!

Our second case study is from Forsman & Bodenfors, an advertising agency based in Gothenburg, Sweden. This well recognized piece shows well the power of social media platforms as a marketing tool and demonstrates clear results for the client. Please note that only the Bees Awards International Jury will have a say on the nominations. 

We invite you to read the campaign below and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals.  Deadline of entry: October 1, 2010. 

Client:    Ikea 

Agency: Forsman & Bodenfors (Gothenburg, Sweden) 

Challenge: 

In the fall of 2009 IKEA asked us to engage people in the opening of their new IKEA store in Malmö, Sweden. It was to be something that could live its own life, create a ripple effect and extend the store beyond the borders of Malmö.

Strategy: 

To cost effectively reach beyond the Malmö region the agency took advantage of a widely used platform: Facebook. The agency registered a Facebook profile for the store manager Gordon Gustavsson and uploaded 12 showroom pictures to his photo album. The first person to tag their name to a product in the picture would win it.

Entry Description: 

Facebook profile page with photo album. The first person to tag their name to a product in the pictures would win it.

The first person to tag their name to a product in the pictures would win it.

Results: 

Since the launch of the campaign, Gordon's profile has spread across the globe and he is now friends with people from all over the world.  

• IKEA has been talked about all through the internet and thousands of blogs have posted showroom pictures when writing about the campaign. 
• Tweets about the competition poured in from all directions. 
• To summarize, IKEA conquered all major social media sites with one smart competition on Facebook. 
• After the competition ended, Facebook changed their terms and conditions to rule out a re-run of the campaign.

Link for viewing:

http://demo.fb.se/e/ikea/facebook_showroom/

Submit your own work:

Join the celebration and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals. Deadline of entry: October 1, 2010. 

Submit Entry or Visit Site

Awarding criteria:

• 3 points for Strategy: Respects and proves clear understanding of the challenge. Provides an efficient and interesting way to respond.
• 3 points for Creativity: Demonstrates innovation, originality, or great elegance in the entry or the campaign.
• 3 points for Fabulous Results: Brings quantitative results (ex: increase of 10% of sales, decrease of customers' complaints by 15%, has 10,000 registrations, etc.) or qualitative results (ex: customers comments, new partnerships, new products, etc). Results will be evaluated considering the size of the market (ex: a successful result in Denmark can show smaller number than an average campaign in the USA).
• 1 point for “Royal Jelly": Ability to inspire the profession.

Other case studies at:

http://beesfeed.posterous.com/63-of-entries-coming-from-large-brands-for-th

Permalink | Leave a comment  »

We have been receiving various inquires of what types of entries are being submitted to The Bees Awards. Social media is still an emerging market and there are a lot of questions and curiosities revolving around this new medium.

Companies who have submitted entries have the opportunity to have their campaigns be presented as case studies. As you know, it is our goal to set industry standards, and what better way of inspiring you then sharing with you what people are doing!

Our first case study is from 777interactive, an interactive agency based in Tokyo. This is a good example of interaction with the real world and great results for the client. Please note that only the Bees Awards International Jury will have a say on the nominations. 

We invite you to read the campaign below and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals.  Deadline of entry: October 1, 2010. 

Client:    Lupin Steal Japan Project

Agency: SANKO Partners Inc. / 777interactive (Tokyo, Japan) 

Lupin III - Famous Japan Animation 

Challenge:

Lupin III, the world’s greatest thief, is a popular Japan Animation character created almost 40 years ago. The agency was asked to renew interest and increase recognition of the character, as well as achieving sales goals of Lupin III products.

Strategy:

The client wanted to create buzz. The agency wanted to facilitate the buzz through guerilla advertising on the street by getting fans in existing SNS anime communities involved. News media reporting would then spread the campaign content into regular blogs. At the same time, concurrent as-it-is-happening reporting on Twitter, YouTube and Flickr would spread the word further still.

Fans would recommend which objects to steal in the city. Above, a 3 ton famous statue was announced and stolen by the world's greatest thief. More to see here.

Entry Description:

Phase 1: A website would ask the fan base what to steal in Japan. Phase 2: Lupin III executed the steals (A famous statue, a popular mascot doll, all products in a store, websites, a billboard of Sapporo building, and more). Every steal was announced in advance on late night TV commercial, electronic billboards and reported on social media platforms: YouTube, Mixi, Twitter, Flickr.

Results:

Despite a tiny budget, the campaign created massive information exposure on news channels with 777interactive's crime design and linked PR strategy. 

The result was a viral phenomenon that achieved: 

• Over 40 reports on news media and Yahoo! News. 
• A total of over 3 million official site page views by 700,000 unique users. 
• Over 5,000 downloads of official blog parts
• Over 800 write-ups on regular blogs 
• Over 2,000 comments on SNSs 
• Over 70,000 views of related videos on YouTube.
• TV show rates increased from 12% to 17,6%
• Product sales reached quota

Link for viewing:

http://www.777interactive.jp/awards/2010/lupin/e/index.html

Submit your own work:

Join the celebration and submit your own work to The Bees Awards - 1st international social media competition for PR, advertising and marketing professionals. Deadline of entry: October 1, 2010. 

Submit Entry or Visit Site

Awarding Criteria:

• 3 points for Strategy: Respects and proves clear understanding of the challenge. Provides an efficient and interesting way to respond.
• 3 points for Creativity: Demonstrates innovation, originality, or great elegance in the entry or the campaign.
• 3 points for Fabulous Results: Brings quantitative results (ex: increase of 10% of sales, decrease of customers' complaints by 15%, has 10,000 registrations, etc.) or qualitative results (ex: customers comments, new partnerships, new products, etc). Results will be evaluated considering the size of the market (ex: a successful result in Denmark can show smaller number than an average campaign in the USA).
• 1 point for “Royal Jelly": Ability to inspire the profession.

Other case studies at:

http://beesfeed.posterous.com/63-of-entries-coming-from-large-brands-for-th

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The Bees Awards are proud to announce a new member of our jury, Murray Newlands from the United Kingdom.

Murray is a co-founder of InfluencePeople and organizes social media marketing events around the world. He is also a well recognized social media blogger (#156 according to AdageAge Power100).

More information on our jury page.

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Social Email Marketing - 17th September, 2010 - San Francisco (USA)

GET 10% DISCOUNT by using the promotional code: beesawards

Social Media Advertising - 20th September, 2010 - London (UK)

GET 10% DISCOUNT by using the promotional code: beesawards

Social Media Marketing & Advertising - 30th September, 2010 - Miami (USA)

GET 10% DISCOUNT by using the promotional code: beesawards

Social Email Marketing - 8th October, 2010 - London (UK)

GET 10% DISCOUNT by using the promotional code: beesawards

Learn from the top experts and meet with local social media communities. Join Murray, Luke and The Bees Team, and register today!

GET 10% DISCOUNT by using the promotional code: beesawards

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GET 10% OFF with promotional code:  bees10 

On September 17-18, 2010, we invite you to join Liz Strauss and Terry Starbucker in Broomfield, Colorado, USA.

SOBCon Colorado features six interactive content blocks packed with 14 hours of learning opportunities, focused on strategy and tactics for integrating online and offline social marketing. Because we limit the attendance to 150 people, you will have direct access to some of the best business minds and marketers on the Internet today.

Why should YOU attend? 7 reasons provided by @Lizstrauss:

• 14 Hours of fantastic learning opportunities
• Direct access to top Internet business minds and marketers
• Immediate, actionable feedback for your business
• A supportive community that will push you forward
• The beautiful and inspiring Colorado Rockies
• A “can do” spirit that is incredibly infectious
• It will change your life

Join us now and register at http://sobconcolorado.eventbrite.com/

GET 10% OFF with promotional code:  bees10 

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Help Libby and Ashley build their 2011 calendar.

"We are not social media men groupies – although they do exist, which is a little disturbing."

These women are two of the most experienced social media marketing experts. Join them in their adventure of finding the best 12 men of the Social Media landscape.

Vote now at http://boldanddigitalmen.posterous.com/

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Visit our visual blog: BeeVisual

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